Smart, forward-thinking brokers who want to grow their business, serve clients faster, and stay competitive can use AI to enhance their business!
Here are 5 practical ways to put AI to work today—with ready-to-use prompts and ideas that don’t require coding or a computer science degree.
1. Create Instant Listing Descriptions That Convert
Writing listing copy takes time—and sometimes, inspiration is in short supply. AI tools like ChatGPT can quickly generate persuasive, SEO-friendly descriptions that highlight a property’s best features whetehr it be for one of your salespersons’ listing or your own.
🛠️ Try This Prompt
“Write a compelling real estate listing description for a 3 bed, 2 bath farmhouse on 5 acres with a pond, wraparound porch, and new kitchen remodel. Make it warm and conversational, like an experienced agent talking to a buyer.”
âś… Bonus Tip: Feed in a previous MLS listing and ask the AI to improve or rewrite it with a different tone (e.g., luxury, investor-friendly, first-time buyer appeal).
2. Train AI to Be Your Personal Market Analyst
Need a quick CMA or market trend summary without having to comb through MLS data for an hour? You can use AI tools to interpret reports, spot patterns, or even draft updates for your agents or clients.
🛠️ Try This Prompt
“Summarize key trends in this monthly market report [paste in text or link] and explain them in simple terms for real estate agents who work with both buyers and investors.”
đź“Š Power Move: Big idea…turn your AI-generated summary into a monthly email update or social media post for your entire brokerage.
3. Streamline Recruiting & Training with Custom AI Content
Struggling to consistently onboard new agents or keep your team trained up? Use AI to generate standard operating procedures, sales scripts, email templates, and video training outlines. Save lots of time with these things so you can use that time to build relationships with your agents or buyers and sellers in your firm.
🛠️ Try This Prompt
“Create a one-page onboarding checklist for new agents joining my brokerage. Include tasks for setting up MLS access, email, business cards, and attending office orientation.”
🎥 AI can even generate slide outlines or video scripts for your training modules—so you can build a recruiting machine that runs without you. Gamma is a great resource for this!
4. Automate Client Follow-Up and Nurturing
AI can draft emails and texts that sound personal, follow up on leads, and even suggest the best timing for follow-ups based on engagement data. I always like to write my own and then ask the AI to make it warmer or more more concise (I tend to be verbose). Or, staring at a blank screen with a brain block about what to say…get some inspiration from AI.
🛠️ Try This Prompt
“Write a friendly follow-up email for a buyer lead who toured three homes last weekend. Invite them to share feedback and suggest a good time for a call.”
đź“… Integrate with CRMs or email platforms to auto-schedule and personalize outreach. Or, use an automation through Zapier or Make or N8N.
5. Build Your Thought Leadership Brand (Fast)
Want to stand out in your market? Use AI to help you create valuable educational content like blog posts, newsletters, scripts for short-form videos, and even entire presentations for workshops. No need to get up early and handcraft all your content at 4AM. Instead use AI and set up some automations.
🛠️ Try This Prompt
“Outline a 5-minute video script on the top 3 mistakes sellers make when pricing their home in [your city]. Write it in a casual, confident tone like a top local broker.”
🎯 Why This Matters: Content builds trust at scale—AI makes it fast.
AI Doesn’t Replace Brokers (And Never Will!)—It Empowers Them
The future isn’t about brokers vs. bots. It’s about brokers who know how to leverage bots to move faster, stay informed, and win more clients and be more human and relational (something AI cannot do).
Start small. Try one use case this week. Once you see what’s possible, it’ll be hard to stop.