TL;DR
Transform your Matterport tours with AI-generated narration in 3 simple steps: Use ChatGPT to create personalized tour scripts, convert them to audio using free text-to-speech tools (Google TTS or ElevenLabs), then upload to Matterport. This process takes 30 minutes per tour and creates professional voice-overs that guide prospects like a personal showing – increasing engagement and lead quality without expensive voice talent.
Virtual tours have become essential for modern real estate agents, but static tours often lack the personal touch that converts viewers into clients. By combining AI-generated scripts with text-to-speech technology, you can transform your Matterport tours into engaging, professional presentations that guide prospects through properties like a personal showing.
Why AI-Enhanced Narration Works
Consistency: Every viewer gets the same professional experience
Efficiency: Create multiple tour narrations in minutes, not hours
Personalization: Tailor scripts for different buyer personas
Cost-Effective: No need for expensive voice talent or recording studios
Step 1: Generating Your Narration Script
The Master Prompt for ChatGPT
Copy this prompt into ChatGPT (free version works fine):
You are a professional real estate agent creating a virtual tour narration script.
Property Details:
- Property Type: [Single-family home/Condo/Commercial space]
- Square Footage: [X sq ft]
- Bedrooms/Bathrooms: [X bed/X bath]
- Key Features: [List 3-5 standout features]
- Target Buyer: [First-time homebuyer/Family/Investor/etc.]
- Neighborhood: [Location and nearby amenities]
Create a warm, conversational narration script for a Matterport virtual tour. Include:
1. A welcoming introduction (30 seconds)
2. Room-by-room highlights emphasizing benefits, not just features
3. Smooth transitions between spaces
4. A compelling conclusion with next steps
5. Natural pauses for viewers to explore
Keep each room section to 60-90 seconds. Use "you" language and focus on lifestyle benefits. Make it sound like a friendly agent is personally guiding them.
Example Output Structure
Introduction: “Welcome to 123 Maple Street! I’m excited to personally guide you through this stunning 3-bedroom home that’s perfect for growing families…”
Living Spaces: “As you enter this bright living room, notice how the open floor plan creates the perfect space for both daily family life and entertaining…”
Bedrooms: “Step into the master suite – your personal retreat after long days…”
Step 2: Converting Text to Speech
Use one of the text to speech tools below to create your narration. These are great if you can’t stand listening to your own voice! Below are some free and paid options.
Free Options
Google Text-to-Speech (via Google Cloud)
- 1 million characters free monthly
- Natural-sounding voices
- Easy integration
Microsoft Azure Speech
- 500,000 characters free monthly
- Neural voices available
- Multiple languages
Low-Cost Premium Options
ElevenLabs ($5-22/month)
- Ultra-realistic AI voices
- Voice cloning capabilities
- Professional quality
Speechify ($12/month)
- Multiple voice options
- Speed control
- High-quality output
Step 3: Adding Audio to Matterport
Method 1: Background Audio (Easiest)
- Log into your Matterport account
- Select your tour
- Go to “Settings” > “Audio”
- Upload your AI-generated audio file
- Set to auto-play or click-to-play
Method 2: Room-Specific Audio
- Use Matterport’s “Mattertags” feature
- Place tags in each room
- Upload room-specific audio clips
- Viewers click tags to hear narration for that space
Pro Tips for Success
Script Optimization
- Keep sentences under 20 words
- Use active voice
- Include emotional triggers (“imagine hosting dinner parties here”)
- Add natural pauses with ellipses (…)
Voice Selection
- Choose voices that match your target demographic
- Female voices often perform better for residential properties
- Male voices work well for commercial spaces
- Test different options with sample clients
Technical Best Practices
- Export audio as MP3, 128kbps minimum
- Keep file sizes under 10MB for faster loading
- Test playback on mobile devices
- Include subtitles for accessibility
Floor Plan Highlights Script Template
For properties with detailed floor plans, use this additional prompt:
Create a 2-minute floor plan walkthrough script that highlights:
1. Traffic flow and functionality
2. Room relationships and sight lines
3. Storage solutions and built-ins
4. Outdoor connections
5. Future potential (home office, expansion possibilities)
Focus on how the layout enhances daily living for [target buyer persona].
Getting Started Today
- Choose one listing to test this process
- Gather property details and target buyer information
- Generate your script using the provided prompt
- Create audio with a free text-to-speech tool
- Upload to Matterport and monitor performance
AI-enhanced virtual tours represent the future of property marketing. By combining thoughtful scripting with professional narration, you’ll create memorable experiences that set your listings apart and convert more viewers into clients.