Artificial intelligence (AI) is rapidly transforming the real estate industry, and real estate professionals are already harnessing its power. In a recent video interview with RISMedia, Marki Lemons-Ryhal, managing broker and speaker of ReMarkiTable LLC, shared her expertise on leveraging AI to boost productivity and lead generation.
Here are some key takeaways from the video:
AI for Content Creation: AI tools are significantly speeding up the content creation process, allowing agents to generate more content faster. This enhanced content output then boosts lead generation efforts.
Choosing the Right Tools: Lemons-Ryhal emphasizes that there isn’t a one-size-fits-all solution when it comes to AI. Agents should select AI tools based on their existing business systems, ensuring that the tools integrate smoothly into their workflow.
Ethical Use of AI: It’s crucial for agents to review all AI-generated content to ensure compliance with licensing rules, the Code of Ethics, and fair housing regulations. Discernment is key! Using plagiarism and AI detection tools is also recommended to maintain authenticity.
Personalizing AI Content: Agents should tailor AI prompts to reflect their unique voice and expertise. This helps create content that resonates with their audience and avoids generic AI-generated material. The AI can be trained to write in your voice.
This video highlights how AI is no longer a futuristic concept but a practical tool for real estate professionals. It is not going anywhere and will not be any less pervasive or powerful as it is now. By strategically adopting AI, agents can enhance their marketing strategies, streamline their daily tasks, and ultimately, achieve greater business success and serve their clients well!