From time to time we like to share “use cases” for how real estate professionals can use generative AI to help streamline their work.
Real estate professionals can create a listing description using ChatGPT or any large language model (Claude, Gemini, or another).
There are a couple of different approaches to this task.
- Get inspiration and create from scratch. Simply go into ChatGPT and prompt it to create you a listing description. Your prompt will need to include things you want to focus on and highlight. You need to give the chatbot something to work with. Think beds, baths, features, location. Be sure to include in your prompt language who your target buyer is and the tone of the listing. You will also want to give it a length.
Perhaps a prompt something like this…
You are a real estate marketing expert creating a narrative for a listing that will appear on the multiple listing service. The target buyer is a first-time homebuyer. Please create a listing narrative for a 3 bed, 2 1/2 bath ranch style house that has granite countertops throughout, a spacious backyard, new flooring throughout and conveniently located to shopping and health care. Please limit the listing to 150 words. Please ask me any further questions one by one that will help you to carry out this task.
After you get what the chatbot produces then re-prompt as necessary to further refine.
When you are satisfied copy and paste into your own Google Doc and massage and edit taking out words and phrases that are too “AI-esque” and make the narrative your own. - Perhaps you want to start with your own listing narrative creation and then paste that into the chatbot to get some improvements like making it more warm or less technical. Ask the chatbot to improve your listing narrative to better target first time homebuyers or persons looking to relocate or whoever it is you would like to target.
Using generative AI can help you whether you are starting a listing description from scratch or need some inspiration.