Summary of Post
ChatGPT just launched something big: Apps. And one of the first real estate apps to join the party is Zillow. In this post, we’ll explain what ChatGPT’s new Apps feature is, how Zillow’s new ChatGPT app works, and, most importantly, how agents like you can use it to attract more leads, serve clients faster, and stay ahead of the competition. You’ll also find ready-to-use sample prompts, workflow ideas, and a practical breakdown of what to watch out for as this technology continues to evolve.
Table of Contents
- What is “Apps in ChatGPT”?
- Zillow’s New ChatGPT App: What It Does
- Why This Matters for Real Estate Agents
- How Agents Can Use It: Practical Strategies
- Sample Prompts and Conversation Flows
- Risks, Best Practices, and Limitations
- What to Watch Next
- What Is the Takeaway?
What is “Apps in ChatGPT”?
In early October 2025, OpenAI rolled out a major new feature called Apps in ChatGPT. Instead of just answering questions, ChatGPT can now run mini-apps inside the chat. Think of these apps like plug-ins, but far more visual, interactive, and native to ChatGPT itself.
Here’s what that means: when you open ChatGPT, you can now interact directly with outside services like Zillow without leaving the chat. You could ask, “Show me homes under $600K in Nashville with a fenced backyard,” and ChatGPT would call Zillow’s app to show you real listings, complete with photos, maps, and prices—all inside the same conversation.
It’s a smoother experience than jumping between a browser, a map tab, and your MLS app. And it’s built right into ChatGPT’s main interface. You can use these apps just by asking naturally, or ChatGPT may automatically suggest one when it fits your request.
OpenAI describes Apps as a new framework for developers to create “interactive experiences” that blend text and action. Developers can now build and publish apps that appear as part of a chat session. Zillow is one of the first big real estate brands to jump in and that’s where things get interesting.
Zillow’s New ChatGPT App: What It Does
Zillow’s new ChatGPT app makes property search conversational. According to Zillow and RISMedia, it lets users search listings by asking simple, natural questions like:
- “Show me homes for sale under $600,000 in Dallas with 4 bedrooms.”
- “What apartments are for rent in Chicago near public transit?”
- “Show me houses in Atlanta with a big backyard and an open kitchen.”
The Zillow app inside ChatGPT responds with active listings that include photos, prices, and locations on a map. It uses Zillow’s live listing data, so the information mirrors what you’d find on Zillow.com. Each listing also includes next-step actions like “Schedule a tour,” “Connect with an agent,” or “Check financing options.”
Essentially, Zillow’s ChatGPT app acts as a front door into Zillow’s platform. You can explore listings conversationally and then click out to Zillow to take action. It’s the same data and interface your clients already trust but now it lives directly inside ChatGPT, where more and more users are spending time.
This might sound like a minor convenience, but it’s a major shift in how people search for homes. Zillow is meeting buyers where they’re already talking, rather than forcing them to switch apps or devices. That’s why this move could quietly transform lead generation.
Why This Matters for Real Estate Agents
Let’s be clear: this isn’t just a tech novelty. It changes how buyers start their journey—and where agents can meet them.
1. Clients Can Search Without Leaving ChatGPT
Your clients or leads can now say, “Show me 3-bedroom homes in 22408 under $450K,” and instantly get listings in chat. That’s huge for convenience. When things are this easy, more people will explore and many of them will click “Connect with an Agent” sooner than they would scrolling endless listings.
2. You Can Be Found Earlier in the Process
If your Zillow profile is active and optimized, you may show up when users click through to connect with an agent. Instead of finding you at the end of their search, you could appear during it inside ChatGPT.
3. You Can Use It as a Collaborative Tool
Imagine a buyer saying, “I found a few listings I like in ChatGPT—can we talk through them?” You can jump right in, reference their chat, and schedule tours faster. It streamlines communication.
4. You Look Like the Tech-Savvy Agent Everyone Wants
Clients love agents who use tools that make life easier. You can say in your marketing, “I help clients use ChatGPT and Zillow together to find their dream home faster.” That makes you stand out immediately.
5. You Can Turn Curiosity Into Leads
Even casual browsers might stumble across homes in ChatGPT, then click to connect. You can turn that casual curiosity into actual conversations.
6. You Can Educate and Empower Clients
By showing clients how to use this integration, you position yourself as a guide—not a salesperson. That builds trust and keeps you top of mind when they’re ready to buy or sell.
How Agents Can Use It: Practical Strategies
So how do you take advantage of this right now? Here are practical strategies you can start using today.
Promote ChatGPT + Zillow as a Client Service
Add a line to your marketing: “Ask ChatGPT to show you listings in your area—I’ll help you review your favorites.” It signals that you’re up to date and willing to make the process easier for clients.
You could even post on social media:
“Did you know you can search Zillow listings directly inside ChatGPT? Try it! Then send me your top picks and I’ll help you book showings.”
This turns a tech feature into a client conversation starter and potential lead funnel.
Host Guided Search Sessions
If you work with first-time buyers or remote clients, open a live Zoom or in-person session where you both explore listings through ChatGPT. Walk them through prompts like:
- “Show me homes under $400,000 in Fredericksburg with 3 bedrooms.”
- “Filter for homes near schools rated 8 or higher.”
- “Add open houses this weekend.”
As they see listings appear, you can discuss pros and cons in real time. It’s more interactive and engaging than flipping through MLS printouts.
Create Lead Magnets Using ChatGPT Prompts
Build a simple downloadable guide: “10 ChatGPT + Zillow Prompts Every Homebuyer Should Try.” Include examples like:
- “Show me 4-bedroom homes under $500K near me.”
- “What’s available with at least half an acre in King George, VA?”
- “Which listings have a pool and are move-in ready under $700K?”
Offer it as a free resource on your website in exchange for an email address. Now you’ve turned ChatGPT curiosity into a lead generator.
Incorporate ChatGPT Into Buyer Consultations
During a buyer meeting, show clients how they can use ChatGPT to keep track of listings they like. Say: “If you’re browsing in ChatGPT, use prompts like these and then share what you find with me.” It gives them a sense of empowerment while keeping you in the loop.
Use It for Seller Education Too
When talking to sellers, you can demonstrate: “Look how easily buyers can find homes like yours now inside ChatGPT. That’s why your online presence—and your listing photos—matter more than ever.” It reinforces your value as a marketing expert.
Develop Your Own Prompt Templates
Not all prompts perform equally well. Experiment and find which ones surface your listings or show your target neighborhoods best. Then teach clients how to use those phrases.
For instance:
“Try this in ChatGPT:
Show me 3-bedroom homes near Spotsylvania Courthouse under $400,000 with a fenced backyard.”
That prompt might pull listings in your market and put your name in front of engaged buyers.
Sample Prompts and Conversation Flows
Here are practical examples you can test or give to your clients.
Prompt Ideas for Buyers
- “Show me homes for sale under $600,000 in Raleigh with at least 4 bedrooms and a fenced yard.”
- “What open houses are happening this weekend in Fredericksburg under $550,000?”
- “Show me listings near 22407 that have a basement and are close to schools rated 8 or higher.”
- “Find me homes under $400K near Dallas with low property taxes.”
- “What are current rental rates for 2-bedroom apartments in Nashville?”
Prompt Ideas for Sellers
- “Show me recently sold homes near 22408 with 3 bedrooms.”
- “What’s the price per square foot for homes like mine in Richmond?”
- “What’s trending for home values in my ZIP code this quarter?”
Example Conversation Flow
Buyer: “Show me 4-bedroom homes under $450,000 near 22408 with a finished basement.”
ChatGPT (via Zillow App): “Here are five listings matching that criteria.” It shows photos, maps, and prices. “Would you like to schedule a tour or connect with an agent?”
Buyer: “Connect me with an agent for #2.”
ChatGPT: “Here’s the agent contact and a button to schedule a tour.”
Agent (You): “Hi [Client Name], I saw your request about 678 Oak Street and 249 Pine Drive. Would you like to see them this weekend?”
From there, you can continue the conversation in your CRM, by phone, or through Zillow’s platform.
This approach combines instant access with personal service—exactly what modern buyers expect.
Risks, Best Practices, and Limitations
No new tech is perfect, and this one’s no exception. Knowing the limitations will help you use it wisely.
You Don’t Control the Lead Funnel
Zillow still owns the backend. You can’t decide how leads are routed or which agents show up. However, keeping your Zillow profile fully updated and responsive increases your chances of being featured.
Data May Lag Slightly
Just like any MLS feed, there could be minor delays or outdated listings. Always verify before confirming showings.
Competition Will Be Fierce
More agents using the same system means more competition for exposure. The key is branding yourself as the helpful, human expert who adds context not just a name in a database.
Don’t Rely on It Alone
This tool is powerful, but it’s not a replacement for relationships. It’s one more way to meet people where they already are. Keep using open houses, referrals, and your email list alongside it.
Best Practices
- Test it yourself. Open ChatGPT, use Zillow prompts, and see what shows up for your market.
- Share specific prompts with your clients to make their search smoother.
- Respond to leads fast, ChatGPT users expect quick answers.
- Keep your Zillow profile polished with current headshots, testimonials, and active listings.
- Track which prompt styles or phrases bring in the most leads.
Limitations
Right now, the app doesn’t cover every niche search filter or local market perfectly. Not every ZIP code will display identical results. Integration with your CRM or transaction management system doesn’t exist yet. But those things will likely come with time.
What to Watch Next
The ChatGPT + Zillow collaboration is just the start. Keep an eye on these coming trends:
- More Real Estate Apps Joining ChatGPT: Realtor.com, Redfin, or Compass could launch their own versions.
- Advanced In-Chat Actions: Soon you might be able to book tours or compare mortgage rates directly in ChatGPT.
- Ad Placement and Ranking: Zillow could eventually monetize which agents or listings get top visibility.
- Analytics: Expect more data insights showing which prompts convert best.
- Branded ChatGPT Agents: You might eventually run your own “Real Estate GPT” that uses Zillow’s app as one of its built-in tools.
- Integration With CRMs: Tools like Follow Up Boss or KVCore could link directly to ChatGPT workflows.
Agents who pay attention early will be better positioned when those updates hit.
What Is the Takeaway?
The launch of ChatGPT’s Apps, and especially the Zillow app, marks the beginning of conversational real estate search. Buyers will soon expect to talk to their search tools, not just click filters.
For real estate agents, this is both a challenge and an opportunity. The challenge is to stay visible in new digital spaces. The opportunity is to stand out as the agent who helps clients use these tools intelligently and confidently.
Start small: experiment with prompts, test the experience in your market, and educate your clients. Build your marketing around it. You’ll look innovative, helpful, and ahead of the curve—all while capturing leads your competitors didn’t even know existed.
The future of real estate search is conversational. Make sure you’re part of the conversation.